Reach The Top And Stay For Good
But getting yourself ranked well with Google is not everybody's cup of tea, leave alone getting ranked at the top.
But this does not mean that ranking your website in the top slot with Google is impossible.
There are techniques that need to be meticulously followed to steadily climb up the rankings and remain there for a good amount of time.
Content The content written on your website is one of the most important factors that decide the value of your site.
Original, fresh and relevant content is definite to attract search engine traffic.
Also the posting of new content on your website frequently will be like an invitation in disguise for the search engine crawlers to visit your website more often.
Back links By far the deciding factor of your ranking with Google, it is necessary to get pointed to by well known, genuine sites.
Link backs from unknown or new sites do not help much.
Websites with a .
edu or .
gov extension, if point to your site, can do wonders to your ranking.
But getting these is no child's play.
Participating in the discussion forums of these websites and posting a comment or a signature with a link back to your site is a good choice, only after making sure that the link does not attract a no follow attribute.
It will do more harm to your site than good.
A better way to improve rankings is to have your keyword anchor linked to your site.
Anchor linking is when the keyword or the keyphrase is used as the clickable text for a link.
Keyword or phrase The decision of what keyword or phrase needs to be used for getting your site found is important, too.
A one word phrase will help generate more traffic to your website, but it will definitely not be niche traffic interested only in the type of product or service that you offer.
One word searches are generally vague, wherein the searcher is in the beginning of his/her search.
This is exactly the reason why search engine optimizers suggest a more targeted keyword or phrase to optimize your site.
Also, link relevant pages in your website to the anchor link, so that Google does not consider it to be irrelevant content.
Tools to improve Tools such as the WordTracker help you determine which keywords and phrases are searched for the most.
Finally, go in for a keyword that is searched for most often, and which is nearest to the content offered on your site.
Google sitemaps is another tool that allows you to have an insider's view of your website.
Understand the nitty-gritties of how your site is exactly viewed by Google, if there are any problems on the site, or when was it last updated.
Link campaign Once you are through with the keyword finalizing, start with your link campaign.
And do not be under the impression that a reciprocal link exchange is the only way to build links pointing to your sites.
Engage in strategic linking, wherein you do not have to return the favour when you get a link to your site.
But why will other sites point to your website for nothing in return? The answer is, write authentic articles that compel other websites to use them and point back to your website.
Or you can publish articles about your area of expertise, all out for other websites pointing strategic links to your site.
Though this might give rise to duplication issues, the search engines can find out where the content appeared first.
Optimizing Instead of optimizing the whole site for the same keyword or phrase, optimize some pages of your site for less competitive keywords.
Involvement and interaction with communities related to your site can also help you get more links.
Comments on discussion forums or answering questions can help in posting links.
Cross linking, wherein every page of your website is linked to several other pages, not only helps visitors find related content on your website, but also helps you balance the page ranking across the different pages.
Finding out the type of sites that refer to you the most, you can search for more such relevant sites and try to get back links from them.
Also post outbound links to quality sites, thus showing a connection between the two.
Make your website HTML rich.
This makes it easy for the search engine spiders to crawl your site without hassles.
Also make the website non graphical browser friendly.
Try to use as little of java script, flash, or DHTML as possible, because search engines treat websites as text and this might just keep away the spiders.
What not to do? Never put ads on your new site right away.
Google generally marks such sites as adfarm sites and puts them in a sandbox for a longer period of time.
Keyword spamming in the form of overusing keywords or using irrelevant keywords will bring your ranking down.
Stop using invisible text in any form - be it at the bottom of the page or by camouflaging the font color with the background.
Search engines can now track this down and punish the guilty websites by not giving them a good rank.
Use different language each time for the anchored text when other sites link to yours.
Google might consider same language text as an effort to raise your page rank.
There is no dearth of tips available on the web to get to the top in Google.
Also, there are complete websites dedicated to the cause.
It is imperative to strike a balance between offering quality content and using optimization techniques to really stay at the top.