Social Media Press Release
Over time media releases have gained extreme popularity and have become the part of most companies marketing strategies, due to the fact that news releases are efficient, effective and economical, hence making them the perfect tool for mass marketing.
With the passage of time like all other things the PR tool has also evolved in a highly textured and dynamic tool.
Which is mainly so, because of the internet, which allows one to use a media release for purposes other than just publicity in a one dimensional manner.
Like there are various forms of news release which have evolved like audio PR, electronic news release, and a social media news release.
A social media press release, is a PR published on various social media networks.
A social network is a web of networks where people are inter connected with one another via various interdependencies, like friendship, hobbies, likeness for a personality etc.
Such networks have proved to be one of the most promising arena that one can use for marketing purposes.
A news release made on social network is known as a social media press release, it is to some extent far more effective since these networks have a large online population, Facebook alone has a population of 750 million people, twitter and MySpace have a population in the same lines as Facebook, so one can easily, effectively and efficiently reach out to these masses in the most economical manner via a social media release.
Companies have taken this opportunity by the horns, the best way to market yourself on social media sites is by making press release.
PR's published here are known as social media press release, the reason as to why companies are using such networks for marketing purposes is because, Facebook alone has a population of 750 million users and growing, reaching out to them via this fashion is not only economical but also very effective.
Even though companies tend to make a number of news releases on such networks, but most do not tend to bring about the desired results.
This is so because most people while writing a media release, don't tend to understand the fact that here on social media sites, the viewers would not respond to the conventional techniques of writing a press release, as they have developed a blind spot for such techniques.
Hence it is of the essence to the success of the media release, that it be written in a very creative manner.
Social media PR's usually tend to fail to bring the results because readers tend to find the content of the release to be boring, so one needs to bring in their A game to the table, simply writing that XYZ is the largest company in the world, would not arouse the slightest interest in the viewer, where as show them a squirrel whose eyes pop out if it sneeze's would become viral in an instant.
Hence while writing a media release for such a network one needs to be keep in mind two things, number one it has to be written in a highly creative manner, the other thing which has to be kept in mind while writing the news release is that it should be written in a very